During the opening ce上海419论坛ongyuan, Beijing Ca

pital Land signed strategic cooperation agreements with a host of traditional art workshops, guilds and institutes of higher learning.

The Beijing company also aims to integrate investment, technological research and retail facilities to further pro上海419论坛

mote Chinese intangible cultural heritage as well as investing in a 5 billion yuan cultural foundation.

上海419论坛女神会所The goal is to help every link in the intangible culture industry chain-from designers and inheritors to producers-to solve their

problems and convert intangible culture into marketable products with a practical value, Li says.

When a product is created, the Beijing company will invest in its production, increase its added value and help it to gain market presence.上海419论坛

Li says Beijing Capital Land will also use its outlet shops a

cross the country to promote products bearing elements of intangible culture.

上海419论坛To date, the company has also reached strategic agreements with several o

nline retail giants, including Alibaba, JD and Vipshop, to boost sales of these products.

The goal is to enable customers to better appreciate the beauty of Chinese culture and to build uniquely Chinese cultural brand, Li says.上海419论坛

Authorities expect the park to become a testing ground for national efforts in intangible cultural heritage protection.

上海419论坛女神会所ang Chenyang, an official at the Ministry of Culture and Tourism’s int

angible cultural heritage division, says that he hopes the park will provide opportunities to co

mbine exciting cultural heritage products from all over China, and promote the upgrading of the traditional arts上海419论坛

and facilitate in-depth cooperation between those involved in art creation, design and marketing.

Beijing currently has more than 12,000 municipal-level intangible cultural heritage prac上海419论坛女神会所

tices, according to Li Yang, a senior official with the Beijing Municipal Culture and Tourism Bureau.

“We hope Yongyuan will become a new name in the capital’s ‘national cultural center’ development in the future,” Li Yang says.上海419论坛

The Beijing government issued guidance in June to support the development of platfor

ms for cooperation in the fields of intangible cultural heritage, culture creation and health.上海419论坛女神会所

The guidance pushes for rational utilization of the city’s historical build

ings and former industrial sites, turning them into intangible cultural heritage hal

ls for protection, research, publicity and academic exchange purposes, according to Li Yang.

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